MarTech Today: Oracle’s access to device IDs, ABM and marketing automation & MarTech 2017

Featured story Want to speak at MarTech 2017? Here’s how Oct 27, 2016 by Scott Brinker The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco. From MarTech Today Oracle gives marketers access to ID Graph’s device IDs in its Audience Builder Oct 27, 2016 by Barry Levine It’s the latest in a series of enhancements this year to its DMP. ABM brings the right guests to the party; marketing automation keeps them engaged Oct 27, 2016 by Jeffrey L. Cohen What is account-based marketing (ABM), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how ABM can improve marketing automation, drive sales alignment and improve customer profile data. From Marketing Land   Pull live inventory data from your product database and place it in your search ad copy   Oct 27, 2016 by Jason Puckett Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.   Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO   Oct 27, 2016 by Brian Ussery Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.   Twitter will shut down its 6-second video service, Vine   Oct 27, 2016 by Tim Peterson Twitter’s 6-second video service will close ‘in the coming months,’ according to a blog post published by Vine.   Want to speak at MarTech 2017? Here’s how   Oct 27, 2016 by Scott Brinker The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.   4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets   Oct 27, 2016 by Ginny Marvin Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.   Marketing Automation Matrix: A visual buyer’s guide   Oct 26, 2016 by Digital Marketing Depot At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. From Around The Web   ICANN to terminate Guardian’s last gTLD , domainincite.com   Advertisers slam the FCC’s new privacy rules , digiday.com   Introducing Siftrock, The Simplest Data Solution for ABM and Marketing Automation , siftrock.com   Understanding Google’s AMP, a Year Later , authoritylabs.com   Facebook’s new SDK for TVs lets viewers connect with Facebook in just a few taps , venturebeat.com   Experiments and YouTube creators from the International Space Station Take Your Social Media Marketing To The Next Level By Attending Marketing Land’s SocialPro, June 20-21 In Seattle, WA Register for SocialPro , the premier social media marketing conference and networking platform for marketers. Trump the competition by learning cutting-edge social media tactics. The agenda is posted — see what’s in store ! Learn about our exceptional team discounts of 10%-20%. Register today ! Connect with us on: Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management This email was sent to blog032ulasu@mail.ulasu.com. Click here to unsubscribe or manage your subscriptions. This email was sent by: MarTech Today – a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA Events | Advertise | Contact Us .