MarTech Today: AMP’s long game, ‘Beacons are dead’ & more

Featured story ‘Beacons are dead,’ says CEO of a retail analytics firm Nov 29, 2016 by Barry Levine The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume. From MarTech Today Size matters: 5 tips for creating LEAN programmatic creative Nov 29, 2016 by Victor Wong Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment. From Marketing Land   AMP’s long game   Nov 28, 2016 by Barb Palser At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what’s happening now and makes recommendations for publishers adopting the format.   The trouble with truth   Nov 25, 2016 by Janet Driscoll Miller Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question. From Around The Web   Slower load times can produce 10% decrease in conversions ,   Drastically Improve Your Users’ Online Experience With A/B Testing ,   5 Ecommerce Fulfillment Metrics All Brands Must Track ,   7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse ,   Holiday Ecommerce: The New Bot Threat, the New Defense ,   2016: The good, the bad and the future of digital marketing ,   Digital Selling – 2017 MarTech Integration Challenges , Take Your Social Media Marketing To The Next Level By Attending Marketing Land’s SocialPro, June 20-21 In Seattle, WA Register for SocialPro , the premier social media marketing conference and networking platform for marketers. Trump the competition by learning cutting-edge social media tactics. The agenda is posted — see what’s in store ! Learn about our exceptional team discounts of 10%-20%. Register today ! Connect with us on: Get the MarTech Today App: Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management This email was sent to Click here to unsubscribe or manage your subscriptions. This email was sent by: MarTech Today – a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA Events | Advertise | Contact Us .